…Supports The 2018 Osun Osogbo Festival
Lagos, August 9, 2018: As part of
its efforts to promote arts and culture in Nigeria, the nation’s leading ICT
company, MTN Nigeria will again be supporting the Osun Osogbo Festival this
Set to hold from the 9th to 25th of August, 2018, the festival will
see thousands of local and
foreign tourists as well as Osun goddess devotees make their way to Osogbo, the
capital of Osun State – named after the Osun Grove.
Celebrated for over a century,
the Osun Osogbo Festival, which is a major socio-cultural event of the Osogbo
people, was built around the relationship between the river goddess, Osun and
the first monarch of Osogbo kingdom, Oba Gbadewolu Laroye.
Speaking on MTN’s support of
the Festival, Adekunle Adebiyi, the Sales and Distribution Executive, MTN
Nigeria said: “It is always an exciting
experience when we get to support festivals every year. We enrich them, make
them bigger and better. Osun Osogbo is one of such festivals and we are proud
to be a part of the regal event again this year.”
MTN’s support of the Osun Osogbo Festival is
part of its larger initiative, KultureFest, to make a positive and enduring impact on the
country’s socio-cultural landscape through its support of festivals across the
initiative is borne out of the desire to preserve and project the country’s
rich cultural heritage. It puts various cultural festivals in the country on
the international pedestal and also galvanises their potential to generate
revenue for the communities and engender communal bonding.
Reiterating the essence of KultureFest, Adebiyi, added: “KultureFest is a major investment for us. We’ve been
supporting festivals for over a decade now as we seek to promote culture and
create affinity between the people of Nigerian communities and the MTN brand.
We are picking 37 festivals across the country this year and I believe that by
next year the number will increase.”
has facilitated the renaissance of arts and culture in Nigeria, and through its
Kulturefest initiative, the company has established itself as a strong pillar
behind major festivals such as Osun Osogbo, Ofala Nnewi, Argungun and Anioma,
among other festivals across the country.