Lagos, December 6, 2018: Following previous memorable
editions, the leading Information and Communication Technology (ICT) company,
MTN Nigeria has amplified efforts to put smiles on the faces of Nigerians and
make their lives even brighter with a revamped Season of Surprises. At a colourful
ceremony on Sunday, December 2, 2018, the company unveiled Season of Surprises 4.0 designed just for
everyone. The 2018 edition was heralded with an unannounced visit to Giwa
Barracks in Ikoyi where staff of the company led by the Chairman, Dr. Pascal
Dozie showered gifts, including foodstuff, generators and more on officers of
the Defence Head Quarters and their families.
Speaking on the campaign, the Chief Executive Officer of
MTN Nigeria, Ferdi Moolman explained, “Season of Surprises is MTN’s way of
expressing its philosophy of care and commitment to make life brighter for
Nigerians. It was borne out of a need to create something that will not only positively affect customers but
also the nation at large. The company wanted to bring smiles to people’s faces.
Beyond that, it is also an avenue to remind Nigerians of the essence of extending
a helping hand to the next person.”
Commenting on the company’s preparedness, Chief Marketing
Officer, Rahul De described Season of Surprises 2018 as improved with broader
touchpoints to reach more Nigerians. “We have dedicated resources to make this
year’s edition more impactful and brightening for Nigerians. We have resolved that we will end this year by
causing over 400, 000 Nigerians to smile from the joy we bring to their
neighbourhoods through our unannounced visits.”
This year, the company and its staff have committed to widen
the scope of the surprises with various trips and activities to over 30 states
in the country with the sole aim of touching the lives of Nigerians through well-orchestrated
activities and gifts at moments least expected.
The initiative will run
for three weeks in December with visits to various locations across Nigeria.