…launches ‘Smart Survey’, a USSD-based business solution
Lagos, December 12, 2018: It is
estimated that by 2023 governments will begin to explore replacing census with big-data
technologies, which is a reflection of how technology is constantly changing
our realities and driving
more institutions and organisations to adopt improved innovations for planning
and business growth.
Leading the technology change in Nigeria,
Information and Communication Technology (ICT) company, MTN Nigeria, in collaboration with key
partners, on Tuesday,
December 10, 2018, in Lagos, launched a first-of-its-kind business tool
for customer insight, MTN Smart Survey.
MTN Smart Survey offers survey services
through the USSD channel to MTN subscribers that have been profiled based on
specific attributes, such as age, gender, location, and more. The tool is also
designed in a way that rewards customers with N100 MTN airtime upon completion
of questions administered in the survey.
the launch of the solution, Onyinye Ikenna-Emeka, General Manager, Enterprise Marketing, MTN Nigeria, explained that,
working with an accredited research agency, businesses and organisations that subscribe
to the service are provided with analysis, reports and recommendations based on
the feedback of the respondents.
reiterated MTN’s commitment to providing tailor-made solutions to everyday challenges
faced by businesses in the country. In her words, “We are excited about how this platform will help in sharpening business
ideas and directions in the Nigerian market, and MTN Nigeria remains committed to
providing platforms that will enable seamless business operations. The MTN
Smart Survey solution is not just a tool but a strategic driver and a real enabler of
MTN Nigeria continues to seek ways to
contribute to the Nigerian economy by extending its partnership capabilities to
brighten small businesses, multinationals and the public sector in the country.